April 2, 2019
Los Angeles and the broader hip-hop community were left reeling by the senseless, cold-blooded execution of rapper and entrepreneur, Nipsey Hussle, on Sunday. Hussle was killed outside of his Marathon Clothing store in broad daylight, (Source: “Grammy-Nominated Rapper Nipsey Hussle Shot and Killed at 33,” by the Associated Press, The New York Times, 3/31/19). Hussle, born Ermias Asghedom, was a loving father of two and a loving partner to Lauren London, mother of his youngest child, (Source: “Rest In Power, Neighborhood Nip,” by Panama Jackson, Verysmartbrothas.theroot.com, 4/1/19).
Article after article showcased Hussle’s entrepreneurial spirit, detailing how he sold limited edition mixtapes for $100, rather than sign with a major label. Just last year, Hussle opened up Vector 90, a co-working space and STEM center in South Central. In Hussle’s words, “In our culture, there’s a narrative that says, ‘Follow the athletes, follow the entertainers.’ And that’s cool, but there should be something that says, ‘follow Elon Musk, follow Zuckerberg,” (Source: “With a new STEM Center and a revolutionary marketing strategy, Nipsey Hussle is music’s biggest disruptor,” by Sonaiya Kelley, The Los Angeles Times, 3/16/18). Continue reading “RIP Nipsey Hussle”